They remain active in the sport and continue to spend their income with your shop through high quality training, charters and continued equipment growth. The second example is also one that is truly sustainable in that they continue with the purchase of high grade gear that will last them for many years. The easy money during boom times is to form your business around the first example while the second example is one that takes years to grow but will be with you for as long as you are in business. The dive shops following the former example will typically sell overpriced and high marked up recreational dive equipment while the second will sell high quality, long lasting gear that will be with the diver through their training and diving years. There seems to be two different approaches to dives shops, those that are looking to make their income through the training of never ending basic open water courses and those that develop and nourish a steady group of advancing divers. You shouldnt open and run a business and FORGET about any part of the market, especially if you are in it for more than just the bottom line, which shouldnt be any dive ops MO.
I can buy ****ty gear elsewhere too, except the difference between me and a new diver off the street is that I have a higher likelihood of seeing the value in a brick and mortar dive store and bringing my business there. "Technical" divers are the ones to have been involved in diving for long periods of time, have significant investments in dive gear (which needs to be serviced), are likely to continue to invest in gear (especially well priced tanks), are likely to hang around and buy gear from a trustworthy shop, and are likely to help bring in and encourage new divers.įor instance, if the dive shop ignores tech I have absolutely ZERO reason to go there.
However, you dont live in the area and while I can appreciate your general suggestions you dont know jack about the area and what it's like to be WITHOUT anything remotely "technically" focussed. You make some points (mostly the ones I deleted). though check back in a couple weeks for a much better one. advice please?īlue Planet: Scuba Diving Classes in Washington, DC - Home is our website. We'd love to invite Scuba Board-ers down to the new retail space at 1761 S Street NW for our grand opening Saturday, November 6th!Īnd meanwhile, I'd love your advice: What do you want in a scuba diving shop that's not already being served in DC? What would be different from the existing outfits? What do you want more of? We're trying to create something that doesn't just divvy up the existing divers differently, but brings new folks in and offers something really different. we're going to have a big focus on conservation and the environment-small personalized classes-and have the goal of bringing a lot of new folks in the DC-area into Scuba who may not otherwise be engaged. Several of us are opening a new scuba operation in Washington, DC. This is a quick note to get your thoughts and invite you all.
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